Build a Business Before You Need One
I Know What It Means to Build While Life Is Already Full
For most people, starting a business does not happen with an empty calendar, unlimited resources, or the freedom to walk away from a steady paycheck. It happens between meetings, commutes, family responsibilities, and everything else that already demands your attention.
I understand that reality because I have lived it. I have built businesses, developed offers, created websites, and learned new systems while continuing my professional career and being present for my family. I know what it feels like to have more ideas than time—and to wonder which opportunity deserves your attention first.
My background as a CPA and compliance professional taught me to think carefully, evaluate risk, and create structure. My experience as an entrepreneur taught me something equally important: progress rarely comes from waiting until every question has been answered. It comes from identifying the next practical step, taking action, and adjusting as you learn.
That is the perspective I bring to coaching. I am not here to tell you to quit your job, risk everything, or follow someone else’s formula. I want to help you clarify what you are building, make informed decisions, and create a realistic path forward that works with your current life.
You do not need to have everything figured out. You simply need a direction, a plan, and the willingness to begin.
Practical business coaching for experienced professionals who want to turn their knowledge, skills, and ideas into a focused business they can begin building alongside their current career.
Business Growth Should Not Depend on One Perspective
I believe effective coaching should provide more than encouragement or one person’s opinion. Business owners benefit from practical guidance, honest feedback, accountability, and access to different perspectives.
That belief led me to help create Cohort IV—a business coaching and advisory community designed to help experienced professionals turn their knowledge and ideas into focused, marketable businesses.
Through Cohort IV, I coach alongside trusted partners who bring complementary experience and insight. Together, we help members clarify their direction, work through challenges, make informed decisions, and continue moving their businesses forward.
Cohort IV is operated through Cohort Solutions LLC, a business I co-own and actively support as a coach.
Meet Cohort IV: Practical Coaching for Building What Comes Next
Coaching, Perspective, and Accountability
Cohort IV is a practical business coaching community for experienced professionals and aspiring entrepreneurs who are ready to turn their knowledge, experience, and ideas into something of their own.
Through weekly live coaching and Q&A sessions, you can bring the questions, decisions, and challenges you are actively working through. Instead of relying on a single point of view, you’ll receive practical guidance and honest feedback from coaches with complementary business experience.
This isn’t about passively consuming more information. It’s about gaining clarity, identifying your next steps, and consistently applying what you learn as you build and grow your business.
You don’t have to figure out every decision alone—but you do have to keep moving forward.
As a Cohort IV Member, You’ll Receive:
Weekly live business coaching and Q&A sessions
Practical support with real business questions and decisions
Feedback informed by multiple coaches and perspectives
Accountability to help you maintain consistent momentum
A community of people actively building alongside you
Access to coaching replays, discussions, and member resources
How It Works
Join the Community
Get access to the Cohort IV coaching environment and resources.
Bring Your Questions
Show up to the weekly Coaching Q&A Calls with what you are working on.
Apply What You Learn
Turn the guidance you receive into practical next steps, take consistent action.
Meet the Coaching Team
Matt Barber
A father, music enthusiast, entrepreneur, and business coach who brings creativity, energy, and an entrepreneurial mindset to everything he does. His passion for exploring new ideas and building meaningful ventures helps others see possibilities they may have overlooked. Through practical guidance and genuine encouragement, Matt helps aspiring entrepreneurs gain clarity, think differently, and turn their ideas into focused plans for growth.
Jim Christopher
A father, entrepreneur, CPA, and business coach with a professional background spanning finance, accounting, risk, and compliance. His analytical perspective and firsthand experience building businesses help him turn complex challenges into clear, practical strategies. Jim is passionate about helping aspiring entrepreneurs evaluate opportunities, make informed decisions, and build sustainable businesses that support the lives they want to create.
Bryan Laird
A military veteran, father, entrepreneur, and experienced business consultant who brings practical, real-world perspective to his coaching. Having built and operated multiple businesses, Bryan understands both the opportunities and challenges that come with turning an idea into something sustainable. His straightforward approach helps entrepreneurs simplify their strategy, make confident decisions, and take focused action toward meaningful growth.
Is the Cohort IV for You?
Cohort IV may be a good fit if you...
A professional with experience you want to turn into a business
Are building alongside employment or other responsibilities
Want practical feedback rather than motivational hype
Are willing to take action between coaching conversations
Value accountability and different perspectives
It may not be right for you if...
Want someone else to build the entire business for you
Expect guaranteed revenue or immediate results
Are unwilling to test, adjust, and implement
Only want passive course content without participation
You Don’t Have to Build It Alone
If you are ready to turn your experience and ideas into a focused business, Cohort IV can provide the coaching, accountability, and perspective to help you keep moving.
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